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Neuroscience Unlocks the Key to Emotional Control and Business Excellence

Neuroscience unlocks the key to emotional control and business excellenceHow do you feel when you see a top-performing athlete play a perfect game?  Or when a motivational speaker holds an audience in the palm of his or her hands? Or you see a husband and wife still in love after 50 years of marriage? Don’t you admire them greatly and wonder to yourself, “How do they do that? I wish I could do that. Oh sure, they were born with the gift and they’ve practiced a lot to get it right. But I could never do that.”

Why not? Why shouldn’t that be you…performing excellently in your field or creating powerful and supportive relationships that last a lifetime? “Because, Maria, I let my emotions get the better of me. My mind keeps telling me negative stories about what I can or can’t do. And there are people in my business or family life who know how to push my buttons. I just can’t seem to control what I think or say and how I react.”

I’ll let you in on a secret… These successful people know a technique that taps into the way the brain works and the natural processes for becoming more effective. Jim Fannin has made this technique famous – The 90 Second Tool™. But people have been using it for years and you can too.

Neuroscience, the study of how the brain works, has discovered three vital ways the brain functions when processing our emotional responses:

  1. Your brain is made of two hemispheres. The left hemisphere is where we process the present. The right hemisphere is for connecting to the past or to the future. (I’ll share more about how this applies to emotional processing in a future blog post.)


  1. Your brain believes what you think, whether it’s reality or not, if you replay it or visualize it long enough. Do you doubt me? Well, remember a time you heard a noise late at night and you thought there was a criminal in the house. The more you thought about it the more your brain believed it and made your body become defensive, the heart beat quickened, the muscles tensed, all in preparation for attack. When in truth, if you attach a true meaning to the sound – the furnace came on – you can go back to sleep.


  1. The hormone, cortisol, is released in stressful circumstances. And it triggers the fight or flight response. But here’s the thing…cortisol only stays in your system for 90 seconds. How you react after those 90 seconds is really on you – the choices you make and your thinking process. You can ward off that emotional loop of fear, anger, frustration, by using those 90 seconds effectively.


Can taking 90 seconds to calm your mind and visualize a positive outcome really make that much difference? Absolutely! Remember, your brain doesn’t know the difference between something real or imagined. What you visualize becomes its reality!

Want to change your reality by harnessing your brain’s power to create a more satisfying life? Contact me and I’ll show you how to do it, so you can excel in business and in your relationships, too.


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