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Life Coaching Business — 15 Stimulating Questions to Make Your Marketing Easier

Make marketing your life coaching business stand out as a unique expression of yourself by answering these thought-provoking, inspirational questions.Is it your dream to start building a life coaching business that really helps people become the best version of themselves possible? That’s great! I wholeheartedly recommend it because I absolutely love coaching my clients!

What I didn’t love at first, and what you might struggle with, is the marketing aspect. But if you want clients, you have to let them know you’re available to help them. You also want to attract the right clients so you have to make yourself stand out as different, allowing your prospective clients to see why working with you is a good fit.

Over time, I’ve examined and discovered how I want to do my marketing and it’s working great for me because it fits with who I am. If you follow all the links in this article, you’ll see how I’ve turned the following suggestions into practical marketing strategies. You can do the same thing.

When marketing and building your life coaching business, you don’t have to rely on gimmicks, catchy slogans or slimy strategies to get noticed. You do it by just being your awesome self! Yes, that’s the key. When you pursue a rich personal life – in terms of the variety of activities, interests, and hobbies – you set the base for a rich and interesting professional life. People will be eager and intrigued in working or being associated with you because they look up to or feel inspired by you.

Standing out starts with being outstanding personally.  – Maria Connolly

The big question is: 

How can you make your life coaching business stand out as a unique expression of yourself?

Admittedly, this is one of the hardest exercises that my clients struggle with. For whatever reason, it’s difficult for most people to see their own uniqueness. 

The following questions may spark ideas as you try to identify what makes you (and ultimately your life coaching business) unique

1. Do you have a knack for breaking down big goals into a step-by-step process?

2. Can you make difficult things easy to understand?

3. Have you overcome the same challenges as your clients, so you can show them the way?

4. Can you tell stories that motivate others to act?

5. Are you like a big sister who compassionately looks out for each client?

6. Do you specialize in helping a unique niche – i.e., teens, nurses, CEOs, single moms, or diabetics?

7. Can you offer a unique spin on a current trend?

8. Do you have specialized training that will assist your clients to achieve their goals such as in nutrition, physical fitness, or somatic coaching?

9. Instead of just dry teaching, can you help your clients feel inspired?

10. Can you package a consultation based on an outcome, with defined deliverables and a fixed package price?

11. Is there a problem you can solve that most people won’t handle like smoking cessation, drug rehabilitation, or physical abuse recovery?

12. What kind of strong guarantee can you give – perhaps a no-obligation, 30-minute consultation that provides real value? That works very well for me!

13. What kind of unique touch can you make your signature, i.e., free reports, a gift certificate, catered lunch, recordings of your sessions so they can be reviewed again and again – something more than you promise to deliver that compliments the service you provide?

14. What can you do that other life coaches don’t do?

15. If you don’t provide a service, do you have someone in your network that can, so you become a trusted full-service resource?

Hopefully, this will get you started on developing your unique identity when building your life coaching business brand. My mission is to empower and inspire women so that they can inspire and empower others. If you’re still not sure what yours is…

I’d love to help you identify and develop the skills you need to make your life coaching business stand out and thrive. If you’re ready to take the leap, I invite you to contact me, for a no-obligation, no-slimy sales pitch conversation about where you are and where you want to be. We can also explore how my new Stepping Forward Program may be exactly what you’re looking for. If it’s not, that’s okay. I guarantee that you will walk away with a little bit more clarity and renewed inspiration.

 

Thank you for the photo Kenny Eliason

Multipotenialites Rejoice! The Path to Success Doesn’t Require Specialization

Your path to success must adapt to how you’re wired. You CAN pursue your many passions if you learn to channel your energy into all of them coherently.Everyone wants to be on the path to success. It’s exhilarating that we each get to identify what success means for ourselves, and then we get to create the path we travel to get there. That means we have endless possibilities. And if you’re like me, you’re excited to try all of them! But that can lead to problems…

Unless we’re independently wealthy, we need to make a living to support ourselves. So that brings us crashing back to earth. We have to narrow our focus and specialize or master one craft/job/skill, so we become indispensable and in demand for life, right? That’s what we’ve been told.

If, at this point, you’re feeling a bit frustrated, keep reading, because this article will break wide open that stereotypical way of thinking about the path to success.

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Have Your Strengths Become Your Weaknesses? Time to Use This Secret Weapon!

Your strengths become your weaknesses when you mindlessly hold onto behaviors, even good behaviors, that don’t match or help the situation you’re in.This may startle you, but many of the excellent behaviors that help women rise in their field will eventually become the behaviors that keep them from further advancement. How can that be? When can excellent behaviors hold you back? Have your strengths become your weaknesses — how can you determine that?  And then what can you do about it?

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Nurturing Yourself Stimulates the Power that Makes Good Things Happen

A committed practice of nurturing yourself, honoring your own needs, makes you better able to honor others and can transform your world on every level.Usually, we face January with the resolve to “do better this year”. Yet, that’s starting from a very judgmental and negative space, isn’t it? What if, instead of setting lofty goals this year, we work on cultivating a more robust base on which we can build healthy systems for life? Imagine setting the intention of “nurturing yourself” as your only goal knowing that doing this will bring real improvement to all areas of life.

Making a commitment to deeply care for yourself and to engage in daily practices that come from a place of compassion, love, tenderness, and gratitude is a very unselfish thing to do. A committed practice to uplifting and honoring your own needs makes you better able to honor others. When you embrace the power of nurturing your heart, your world can be transformed at every level.

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How to Increase Self-Understanding? Use This Powerful Mindfulness Exercise

The beginning of self-understanding starts with mindful awareness of your world and how you respond to it, only then you can make responsible choices.“Why did I do that? Sometimes I don’t understand myself.” During a coaching session, has your client ever said that to you? Or perhaps you’ve felt that way yourself. If so, you’re not alone. Even though we live with ourselves 24/7, we don’t automatically possess total self-understanding. Just as it takes work to understand someone else, it takes time and effort to understand ourselves.

Oftentimes, we’re so busy and our lives and thoughts become so cluttered we get into a reactive mode rather than staying in a calm place of choice. This mindlessness makes us forgetful and causes us to feel separation from self, which creates a sense of merely existing rather than living a full and purposeful life. So how can harmony be restored? The answer lies in developing the skill of mindfulness. Jon Kabat-Zinn, Ph.D. explains that 

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