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Category: Private Practice Advice

Advice on how psychologists, psychotherapists, healing professionals, and life coaches can start, build and run a thriving private practice.

Life Coaching Business — 15 Stimulating Questions to Make Your Marketing Easier

Make marketing your life coaching business stand out as a unique expression of yourself by answering these thought-provoking, inspirational questions.Is it your dream to start building a life coaching business that really helps people become the best version of themselves possible? That’s great! I wholeheartedly recommend it because I absolutely love coaching my clients!

What I didn’t love at first, and what you might struggle with, is the marketing aspect. But if you want clients, you have to let them know you’re available to help them. You also want to attract the right clients so you have to make yourself stand out as different, allowing your prospective clients to see why working with you is a good fit.

Over time, I’ve examined and discovered how I want to do my marketing and it’s working great for me because it fits with who I am. If you follow all the links in this article, you’ll see how I’ve turned the following suggestions into practical marketing strategies. You can do the same thing.

When marketing and building your life coaching business, you don’t have to rely on gimmicks, catchy slogans or slimy strategies to get noticed. You do it by just being your awesome self! Yes, that’s the key. When you pursue a rich personal life – in terms of the variety of activities, interests, and hobbies – you set the base for a rich and interesting professional life. People will be eager and intrigued in working or being associated with you because they look up to or feel inspired by you.

Standing out starts with being outstanding personally.  – Maria Connolly

The big question is: 

How can you make your life coaching business stand out as a unique expression of yourself?

Admittedly, this is one of the hardest exercises that my clients struggle with. For whatever reason, it’s difficult for most people to see their own uniqueness. 

The following questions may spark ideas as you try to identify what makes you (and ultimately your life coaching business) unique

1. Do you have a knack for breaking down big goals into a step-by-step process?

2. Can you make difficult things easy to understand?

3. Have you overcome the same challenges as your clients, so you can show them the way?

4. Can you tell stories that motivate others to act?

5. Are you like a big sister who compassionately looks out for each client?

6. Do you specialize in helping a unique niche – i.e., teens, nurses, CEOs, single moms, or diabetics?

7. Can you offer a unique spin on a current trend?

8. Do you have specialized training that will assist your clients to achieve their goals such as in nutrition, physical fitness, or somatic coaching?

9. Instead of just dry teaching, can you help your clients feel inspired?

10. Can you package a consultation based on an outcome, with defined deliverables and a fixed package price?

11. Is there a problem you can solve that most people won’t handle like smoking cessation, drug rehabilitation, or physical abuse recovery?

12. What kind of strong guarantee can you give – perhaps a no-obligation, 30-minute consultation that provides real value? That works very well for me!

13. What kind of unique touch can you make your signature, i.e., free reports, a gift certificate, catered lunch, recordings of your sessions so they can be reviewed again and again – something more than you promise to deliver that compliments the service you provide?

14. What can you do that other life coaches don’t do?

15. If you don’t provide a service, do you have someone in your network that can, so you become a trusted full-service resource?

Hopefully, this will get you started on developing your unique identity when building your life coaching business brand. My mission is to empower and inspire women so that they can inspire and empower others. If you’re still not sure what yours is…

I’d love to help you identify and develop the skills you need to make your life coaching business stand out and thrive. If you’re ready to take the leap, I invite you to contact me, for a no-obligation, no-slimy sales pitch conversation about where you are and where you want to be. We can also explore how my new Stepping Forward Program may be exactly what you’re looking for. If it’s not, that’s okay. I guarantee that you will walk away with a little bit more clarity and renewed inspiration.

 

Thank you for the photo Kenny Eliason

How to Connect with Like-minded People — Simple Ways for Big Gains

Embrace the magic of networking with like-minded people, since you have something in common (passions, values, interests) it’s an automatic connection! “You are the average of the five people you spend the most time with”. ~ Jim Rohn

Do you experience a heart-pounding moment when you think about meeting new people? The very word — networking — creates great anxiety among many of my readers. Especially if you’re an introvert, the thought of attending a networking event, or even reaching out to one person online, can stress you out. If that’s true for you…I invite you to stop… take a deep breath… and embrace the magic of connecting with “like-minded people.”

Who are like-minded people? They’re the ones who have similar opinions and interests to your own. Do you understand how powerful that is? Since you already have something in common (passions, values, hobbies, jobs, interests, etc), you can use that to start a conversation. You get to talk about something you’re excited about with someone who is also excited about it. Automatic connection!  

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3 Stages to the Art of Listening: The Amazing Power of Deep Listening

Don’t you hate it when people don’t listen? Deep listening is Stage 3 of the Art of Listening and this is how you can develop deep listening skills.“Listening is being able to be changed by the other person.” ~ Alan Alda

As Linda poured out her feelings during a recent session, she stopped and looked at me expectantly. “Aren’t you going to tell me what you think or tell me how to fix my problem? After all, that’s what everyone else does, when I try to tell how I feel.” I told her, “Number one…I don’t believe you need to be “fixed”. My job is to employ the art of listening so I can help you reflect on your feelings and find their meaning for yourself.”

Her experience illustrates how we fall into the trap of thinking about what we’re going to say next, rather than really give our full attention to what the other person is saying. It’s natural to relate what you’re hearing to your own experiences, however, this can lead to jumping to inaccurate conclusions. It’s important to make a deliberate and mindful effort to understand the other side.

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Find Your Passion, If You Want a Sustainable Business and Happy Life

When you find your passion, your life is enriched and it gives you a clear direction and guideposts, as you build a business around your passion.“We should always have three friends in our lives — one who walks ahead, who we look up to and follow; one who walks beside us, who is with us every step of our journey; and then, one who we reach back for and bring along after we’ve cleared the way.” ~ Michelle Obama

If you’re like other women in my community, you want to make the most of your life while making a difference in this world. So how will you know when you find your passion? The people you serve feel right, and the service you’re offering brings you lightness and joy, even if it’s hard work. 

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Don’t Be Afraid of Starting a Life Coaching Business. It’s An Amazing Experience!

Have you toyed with the idea of becoming a life coach, but starting a life coaching business sounds too hard? Follow my journey, it’s one step at a time.“There are risks and costs to action. But they are far less than the long-range risks of comfortable inaction.” ~ John F. Kennedy

A few years ago, I made a decision that has changed my life and given me so many unexpected benefits. I’ve always been fascinated with the positivity and forward-thinking stance of Life Coaching. So, in 2013, I decided that starting a life coaching business was right for me! I changed my branding, read books and took online courses to get up to speed with this growing field and to feel more confident and competent.

At times, I would feel discouraged and my own inner critic would creep in with statements like: “You were doing just fine, why did you have to go and change things?” Well, that was just fear of the unknown. And no, I wasn’t doing fine, I wasn’t fulfilled anymore. I was just afraid of making the change. 

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How to Step Forward to a Future You've Created

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