Would you like to turn your personal talents into a business that you love? You can when you discover your genius and build your professional expertise around the things you love to do, working with the kind of people you enjoy. Does this idea appeal to you? Do you wonder if it’s possible for YOU?
I know it is, because that’s exactly what I’ve been able to do. It takes work and effort, but if I can do it, so can you.
“But Maria”, you might say, “I don’t know what my genius is! I don’t have a specialty. I’m too ordinary.” If that’s how you feel, don’t despair. You can become an expert.
Usually the thing that makes developing a professional expertise so overwhelming is that you think you have to know everything about a subject before you can consider yourself an expert. Let me tell you a secret I’ve learned along the way… you don’t need to know everything. You just need to stay three steps ahead of the people you’re serving. And that makes it very doable!
Why three? Our brains seem to more easily grasp things in threes. It forms a pattern that we remember better. Add more to the mix and we become confused. Just think about some common trios: red, white and blue; blood, sweat and tears; life, liberty and the pursuit of happiness; mind, body, and spirit; A,B,C’s; 1, 2, 3; three blind mice; three little pigs; the three musketeers; and Larry, Curly, and Moe. People who originated these concepts intuitively recognized that three is a powerful number.
This principle of keeping three steps ahead applies to any business you have. Whether you’re providing a service, coaching an individual or leading a large group. Your community will see you as an expert if you teach them something they don’t know, or if you can do something they can’t do. You don’t have to know everything to be an expert.In fact, it’s impossible to know everything. You just need to know more than the person you’re teaching or leading.
Staying three steps ahead puts you in the place where you can do your best work. It keeps you in the sweet spot – not too far ahead that you forget what it’s like at their level; and not too far behind, which is so stressful.
For example, if you’re ten steps ahead, you may forget part of the process and not be able to connect as deeply as they need. On the other hand, If you’re only one step ahead, you probably haven’t integrated your learning enough to have “worked out all the bugs” as the saying goes.
Part of living a healthy life is making sure we’re not staying at the same level personally or professionally. We, as creative humans, are happiest when we’re growing and expanding our knowledge, skills and expertise.
As you expand your professional expertise, you’ll find that there will be things that you outgrow. Over time you’ll weed out what doesn’t bring you joy, and you’ll pinpoint the things that keep you excited and engaged.
Don’t try to hang on to something just because it’s familiar or you’re afraid of trying something new, or you think you owe it to the people in your community. If you’ve outgrown it, be assured there’s someone else out there who can step in and fill that place.Keep yourself in your sweet spot of being three steps ahead and you’ll feel comfortable enough while still feeling challenged. That’s what keeps life exciting and fresh.
So what is it you love doing, or that you do easily? If you’d like help identifying or stepping into your professional expertise more fully, feel free to contact me and schedule an “Unlocking Your Potential” 30-minute complimentary consultation (in-person, by phone or via Skype). Let me guide and support you as you explore your options.