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Tag: branding

Psychotherapists, life coaches, professional healers – Get specific, proven advice, strategies, and tips for building a brand for your private practice

Life Coaching Business — 15 Stimulating Questions to Make Your Marketing Easier

Make marketing your life coaching business stand out as a unique expression of yourself by answering these thought-provoking, inspirational questions.Is it your dream to start building a life coaching business that really helps people become the best version of themselves possible? That’s great! I wholeheartedly recommend it because I absolutely love coaching my clients!

What I didn’t love at first, and what you might struggle with, is the marketing aspect. But if you want clients, you have to let them know you’re available to help them. You also want to attract the right clients so you have to make yourself stand out as different, allowing your prospective clients to see why working with you is a good fit.

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Develop Leadership Skills in Women Who Want to Make a Difference

Learn five ways to develop leadership skills in women who can make a difference in our quality of life as they learn to apply embodied leadership techniquesToday women in leadership roles are shaping a better world. As nurturing and empowered women, we are becoming a local and global force for good. However, due to the lingering negative perceptions from the gender gap, women often work twice as hard in order to achieve the same recognition as men. That’s why I’m so passionate about this subject! Now, more than ever, it’s vital to develop leadership skills in women – both in ourselves and the next generation of leaders.

Women, particularly business owners, are innovating new pathways and contributing to society in countless ways. They’re more likely to reinvest their profits in education, their family and their community. Since these are differences that fly under the radar, traditional ways of measuring economic development and business performance don’t capture transformational benefits such as these. Yet, don’t you notice a more open and supportive spirit in today’s business world?

You may or may not consider yourself a leader. But you will benefit by strengthening your leadership skills so that you can confidently step into your role as a mentor and role model for younger women.

Here are five ways to develop leadership skills in women that you can use to improve your quality of life and make a difference in the lives of others…

  1. Ongoing education. Beyond a standard education, young women need to be trained in leadership skills such as, public speaking, writing, negotiating, conflict resolution, and networking.

In addition, an embodied leadership education teaches you to be self-aware, self-regulating and self-confident under the high stress demands of your newly acquired position.

  1. Broadened experience. With the world becoming increasingly interdependent and communities become more integrated, exposure to other cultures and ways of thinking is vital. Women must become willing to go beyond what’s comfortable and seek solutions in unfamiliar settings and experiences.

Through awareness, you can develop the ability to see opportunities everywhere. You can then seize these opportunities by creatively solving problems and innovating new paths.

  1. Mentors and role models. Instead of independently going it alone, women seek out supportive mentors and coaches that help them progress through the different stages of career development.

Look at the top 100 powerful women and you’ll find role models who can inspire you to greater things. Learn to embody the kind of people they are through cultivating greater emotional intelligence and admirable characteristics such as generosity, courage, and integrity. If they can do it, so can you.

  1. Shift attitudes. From an early age, girls need to know they’re capable of doing anything they want. And boys need to learn this message, too. Over time, even the most closed society or culture can make this mindset shift.
  1. Build relationships. Rather than competing out of ego, women who embody leadership graciously advance and support the efforts of other women and men. Making an impact on the lives of others allows women to live with purpose. Rather than one person at the helm, women form a network, showcasing the unique talents of each member.

It’s never too late to pursue your heart’s desire. Maybe you don’t want to change the world, but you dream of doing something more fulfilling and meaningful. Please, don’t settle until that dream is realized. I would love to partner with you through this transformation. Contact me and we can work together in person in Ashland, Oregon or via Skype. Your possibilities are endless.

3 Ways to Improve Client Satisfaction in Your Private Practice

3 Ways to Improve Client Satisfaction in Your Private PracticeAre you going from feast to famine as you try to build a sustainable private practice? That can be so frustrating and stressful! It may even harm your health and relationships, if you don’t find an effective solution soon.

One thing I’ve learned over the past 13 years is that consistency is vital for making your clients feel comfortable working with you. It’s like when you go to a familiar business, with a familiar logo and you receive predictable service. Even if you aren’t consciously aware of it, your brain sees that consistency as reassuring and safe. The moment something is out of place, however, a red flag of warning goes up.

Here are three areas of business where consistency really matters when you’re trying to improve client satisfaction:

#1 Create a communication protocol.

The first point of contact is often when they telephone your office to schedule an appointment. Take a moment and consider how your prospective clients feel when they call you. Do you have a system in place for communicating with them promptly?

If you’re just starting your private practice, you may not have a support staff yet. It can be very difficult switching roles between therapist and office worker. Of course, you can’t interrupt your session with a client to run and answer the phone. On the other hand, ignoring that message until late in the week or possibly even the next week means they’ll likely call someone else. When they call you, they expect help fairly soon. Since you worked so hard to get them to call you in the first place, you don’t want lose clients by neglecting them.

Here’s a great solution:

On your answering machine leave an assurance that you’re there to help them and that you’ll return their call within 24 hours or less. And then do so.

Make it a priority to return phone calls promptly. Scheduling specific times on you daily calendar ensures that you have the time you need. If you schedule client visits back-to-back with no time in between for office work, you’re going to feel rushed and overwhelmed. Leave yourself some room for call-backs, you are going to feel more at ease and relaxed!

#2 Establish a clear cancellation and rescheduling policy.

Is it becoming more common for people to skip or cancel their appointments at the last minute? If you don’t train your clients to honor their appointments with you, your business will suffer and they won’t benefit from regular coaching and/or therapy.

Here’s a great solution:

At your initial session, clearly outline your policy and hand them a copy of it.

When making a new appointment, reinforce your policy by saying: “I’m committed to helping you on DATE and TIME. If you need to cancel this appointment, we require 24 hour’s notice or we will charge you X amount of money because this time is vital for giving my clients the best care possible. ”

It would be a mistake to either charge their credit card for a missed session without letting them know that’s your policy or letting their lack of attention slip by unnoticed. Of course, you can make exceptions if there’s a legitimate emergency. You can address this on an individual basis.

#3 Confirm your client’s perception of his or her goals.

Your clients come to you with an idea of what they want to achieve, but they may not have the words to convey that to you clearly. And over time, these goals may change. So it’s important to check in with them regularly to see if they’re satisfied with your working relationship and their progress.

When you do ask for feedback, it’s good to remind them of their progress. When they get discouraged and want to give up, don’t let them simply slip away.

Here’s a great solution:

When a client quits before their goal is reached, why not get her back through a free “Reconnect Session”? If you can’t afford to offer free individual sessions, you could include them in a group session for free. This expression of care may win them back as a steady client.

Building a sustainable private practice involves thinking and acting in a way that supports your business, you as a therapist or coach, and your clients. Want to know the secrets of keeping a steady stream of clients coming into your private practice as others transition out? I’d be happy to help. Contact me and we can schedule an appointment to discuss strategies that work.

Branding Your Private Practice by Clearly Defining Your Personal and Professional Identity

360 Degrees Branding your private practice‘We act in accordance with our self-image.” ~ Moshe Feldenkrais

As healing professionals, I’m confident that you have a clear self-awareness of who you are as a person and as a practitioner and expert. However, when you start branding your own private practice it gives you a unique opportunity for major growth as you exercise self-awareness of who you want to be in business.

What image will you portray to your clients, colleagues and in your community? What is your mission? Your purpose? How do you feel about money, success, power, leadership? And how will you work through beliefs when they are standing in your way of creating a successful private practice?

It will be most helpful to define these concepts based on YOUR needs and values. This will have the largest, positive impact on your practice. Here are a few areas to give thought to as you begin to define your brand…

Build a Good Support System. As I mentioned in an in an earlier post, when I began, people said some very discouraging things to me. So I recommend you, first of all, gain positive support as you build your practice. Can you turn to your family members for support? Or will you need to join a professional group or find a coach who can provide the encouragement you need as you hold true to what you value as you’re branding your private practice?

Define your Specialty. What clients do you want to work with? What mental health issues will you treat? What services will you provide? What treatments will you offer? What are the professional goals, interests and skills that make you unique? When you narrow down your specialty, you’ll attract the people you want to work with and discourage the ones that you don’t want to work with. Remember, it’s okay to let them go to another healing professional.

Develop a Private Practice Business Plan. How many days and hours do you want to work? How many clients do you need? How much income do you need coming in to pay for all your expenses plus have enough left over to enjoy life? What processes will you use in your practice to schedule clients, collect fees, record transactions, and provide follow up? Will you hire a bookkeeper, office manager, janitorial service and so on? Will you rent or buy office space or work out of your home? So many things must be considered in running a successful practice including keeping track of your finances. And properly branding your private practice means that all of these must be in alignment with your values.

Create an Inviting Office Space and Web Presence. Your professionalism can be greatly enhanced by a well-designed office and website. People will make immediate judgments based on whether they feel comfortable with what they’re seeing, even before they speak with you. Everything that represents you, your business cards, flyers, letters, should look professional and inviting, while displaying your unique style. This will ensure your prospective clients will recognize you and come to trust you as they see your identity revealed in everything you put out there.

Not quite sure how to integrate your personal and professional identity into branding your private practice? Then contact me and we can discuss one-on-one coaching options so you can see all the possibilities that are before you.

Let's get started with 30 free minutes

I invite you to learn more about me and my coaching and counseling services. Please contact me to schedule an “It starts with you!” 30-minute complimentary consultation with me, in-person, by phone or via video consultation, so we can explore our partnership.


How to Step Forward to a Future You've Created

Discover how to replace your old, self-limiting map with a new map full of possibilities for the future