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Life Coaching Business — 15 Stimulating Questions to Make Your Marketing Easier

Make marketing your life coaching business stand out as a unique expression of yourself by answering these thought-provoking, inspirational questions.Is it your dream to start building a life coaching business that really helps people become the best version of themselves possible? That’s great! I wholeheartedly recommend it because I absolutely love coaching my clients!

What I didn’t love at first, and what you might struggle with, is the marketing aspect. But if you want clients, you have to let them know you’re available to help them. You also want to attract the right clients so you have to make yourself stand out as different, allowing your prospective clients to see why working with you is a good fit.

Over time, I’ve examined and discovered how I want to do my marketing and it’s working great for me because it fits with who I am. If you follow all the links in this article, you’ll see how I’ve turned the following suggestions into practical marketing strategies. You can do the same thing.

When marketing and building your life coaching business, you don’t have to rely on gimmicks, catchy slogans or slimy strategies to get noticed. You do it by just being your awesome self! Yes, that’s the key. When you pursue a rich personal life – in terms of the variety of activities, interests, and hobbies – you set the base for a rich and interesting professional life. People will be eager and intrigued in working or being associated with you because they look up to or feel inspired by you.

Standing out starts with being outstanding personally.  – Maria Connolly

The big question is: 

How can you make your life coaching business stand out as a unique expression of yourself?

Admittedly, this is one of the hardest exercises that my clients struggle with. For whatever reason, it’s difficult for most people to see their own uniqueness. 

The following questions may spark ideas as you try to identify what makes you (and ultimately your life coaching business) unique

1. Do you have a knack for breaking down big goals into a step-by-step process?

2. Can you make difficult things easy to understand?

3. Have you overcome the same challenges as your clients, so you can show them the way?

4. Can you tell stories that motivate others to act?

5. Are you like a big sister who compassionately looks out for each client?

6. Do you specialize in helping a unique niche – i.e., teens, nurses, CEOs, single moms, or diabetics?

7. Can you offer a unique spin on a current trend?

8. Do you have specialized training that will assist your clients to achieve their goals such as in nutrition, physical fitness, or somatic coaching?

9. Instead of just dry teaching, can you help your clients feel inspired?

10. Can you package a consultation based on an outcome, with defined deliverables and a fixed package price?

11. Is there a problem you can solve that most people won’t handle like smoking cessation, drug rehabilitation, or physical abuse recovery?

12. What kind of strong guarantee can you give – perhaps a no-obligation, 30-minute consultation that provides real value? That works very well for me!

13. What kind of unique touch can you make your signature, i.e., free reports, a gift certificate, catered lunch, recordings of your sessions so they can be reviewed again and again – something more than you promise to deliver that compliments the service you provide?

14. What can you do that other life coaches don’t do?

15. If you don’t provide a service, do you have someone in your network that can, so you become a trusted full-service resource?

Hopefully, this will get you started on developing your unique identity when building your life coaching business brand. My mission is to empower and inspire women so that they can inspire and empower others. If you’re still not sure what yours is…

I’d love to help you identify and develop the skills you need to make your life coaching business stand out and thrive. If you’re ready to take the leap, I invite you to contact me, for a no-obligation, no-slimy sales pitch conversation about where you are and where you want to be. We can also explore how my new Stepping Forward Program may be exactly what you’re looking for. If it’s not, that’s okay. I guarantee that you will walk away with a little bit more clarity and renewed inspiration.


Thank you for the photo Kenny Eliason

How to Choose Your State of Mind. It’s THE Power Tool for Positive Living!

Experience peace even under stressful situations, by teaching your brain to access any desired state of mind or mood quickly through anchoring.Every craftsman has a favorite, go-to tool that they always reach for because it reliably gets the job done. Have you thought about what tools you often reach for when you’re in a stressful or difficult situation? For some people, it’s anger. Other people use pouting. Are those the best tools to use? They’re more like using a screwdriver handle to pound a nail. It may do something, but you’re not going to be happy with the results. Plus, you’re more likely to get hurt. So what’s the power tool that you can use to easily shift your mood and choose a more resourceful state of mind, even under trying circumstances?

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Feeling Frazzled? How to Increase Productivity through Body Awareness

You can increase productivity through body movement by learning to match body sensations and emotions, then choosing the most resourceful responses.Breathless, clammy, fuzzy, hot, heavy, dizzy, queasy, or shaky are a few body sensations you may experience when you’re frazzled. What if you could replace those sensations and feel energized, full, expansive, smooth, and radiating? It would definitely not only enhance your productivity, but it would also make you more joyful and confident. But how can you increase productivity through body awareness? Why is body awareness the key?

You’ll often hear people speak of the mind-body-spirit connection. Yet doesn’t it seem like the mind and spirit get most of the attention? What about your body? By increasing your body awareness you’ll be amazed how it enhances your productivity.

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Anchor Your Values, Vision, Mission to Live an Inspired Life

Fundamental to defining your life is defining your values, vision, mission and developing plans for how to actualize them. Without an anchor, a ship is dashed against the shoreline and broken to pieces. Even in calm weather, an anchor prevents you from drifting away from your intended safe haven.

What anchors you? What keeps you stable during life’s storms? What is it that you have on board that gives you a sense of security, when you’re moving full steam ahead — that special something you continually refer back to for balance and strength? Your anchor is made up of three elements: your values, vision and mission, in a combination that will be unique to you. 

Are you still asking these questions: “Why am I here?” “How can I find meaning in my life?” Do you have nagging feelings of purposelessness, lack of fulfillment and meaninglessness?

Perhaps you’ve been so busy doing things that you haven’t taken the time to reflect on whether or not the things you’re doing really matter in the big picture. 

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How to Improve Your State of Mind, Body & Spirit — 5 Proven Techniques

Every day, we cycle through various states — most people think of these as simply emotional and mental shifts that affect our well-being. But I’m going to show you that there’s much more involved. Have you ever had one of those days where everything goes wrong? You wake up on the wrong side of the bed — you feel tired, irritated, unhappy… and that state of mind sours your whole day. You say the wrong things, people totally misunderstand you, your hands fumble and spill coffee on your shirt, you can’t concentrate, and the disasters keep rolling in. No matter how you try to improve your state of mind, you keep getting drawn back into it.

Wouldn’t it be wonderful if we had a reliable way to shift gears? A way to really improve your state of mind by:

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